Tasama and Badael Sign MoU to Accelerate Growth Through Integrated Business Services
The MoU establishes a framework for Tasama to provide Badael with its end-to-end and integrated services, designed to elevate Badael’s growth through innovation, operational efficiency, and local market expertise.
This collaboration exemplifies PIF's integrated strategy to empower its portfolio companies by fostering partnerships that enhance capabilities and contribute to the objectives of Saudi Vision 2030.
Tolga Sezer, CEO of Badael, added:
At Badael, our mission to help one million people switch from smoking requires rapid growth and flawless execution. This partnership with Tasama is a strategic accelerator for us. By integrating their best-in-class business services, we can focus our resources on our core competencies—innovation, research, and connecting with our consumers—confident that our operational foundation is not only stable but also a competitive advantage. This will be critical in achieving our public health goals.
The collaboration between Tasama and Badael is a powerful example of two PIF companies working in concert to achieve distinct yet complementary national objectives. Tasama aims to redefine industry standards as the national champion in business services and the preferred partner for organizations contributing to the Kingdom’s growth. Badael is a national leader in health and wellbeing, enhancing lives by providing innovative solutions that help smokers switch to a better, smoke-free life.
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