Badael Inaugurates A Second Manufacturing Facility in Jeddah to Address The Rising Consumer Demand.
The Chairman and the Board of Directors of Badael, a PIF company, has inaugurated the new manufacturing facility at Modon—Saudi Authority for Industrial Cities and Technologies Zones- Asfan in Jeddah. The new manufacturing site consists of an extensive nicotine powder mixing facility, an R&D lab, a dedicated test line, a QC lab, and a second high-speed manufacturing line, which is installed to ramp up the supply of DZRT tobacco-free pouches to meet the surge in demand that the market has seen over the past year.
“We are committed to our mission to help 1 million smokers quit smoking by 2028. The inauguration of our new manufacturing site and the line in Jeddah is a testament to Badael’s steadfast dedication to meeting the demand for our Saudi-made product, DZRT. Our new facility will leverage state-of-the-art manufacturing processes that utilize global standards in nicotine pouch production under world-class quality standards and sustainable environmental practices.”
Badael supports achieving PIF goals that are aligned to Vision 2030 around Saudi Arabia’s quality-of-life program by providing less harmful smoking alternatives and promoting a healthy lifestyle. The inauguration of the Modon, Asfan facility will further enable Badael to deliver on its vision and mission by supporting economic diversification, creating local opportunities, enabling healthcare savings, and driving sustainability.
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