Leading the way to a healthier society

We explore our products & services range and discover how Badael is making a difference in everyday life and extending to our broader commitment to health , sustainability , and innovation

Our Focus Pillars

Health and Wellness

Future offerings in this category will focus on products designed to improve overall health and wellbeing, supporting your journey to a healthier life.

Sustainable Living

We are committed to developing eco-friendly alternatives that promote environmental stewardship and contribute to a sustainable future.

Innovative Solutions

We are dedicated to creating cutting-edge products that meet the evolving needs of the market, ensuring healthier communities and societies.

Browse our products

DZRT, the new way to quit smoking.

DZRT offers a modern, flavorful alternative to traditional tobacco. It’s clean, convenient, and designed to support your path toward a smoke-free life.

Explore DZRT

Find yourself in Mokalama

A podcast that hosts inspiring and successful voices sharing real stories of transformation. Every word speaks to you.

Explore Mokalama

TNFS summit, a platform for driving innovation and change.

TNFS Summit 2025 is a pioneering platform convening global experts, policymakers, researchers, and innovators to advance change in Saudi Arabia.

Explore TNFS Summit

Join the cause !

Support our vision for a smoke-free Arabia by signing the pledge. Together, we can make a significant impact on the health and well-being of our community.

Sign the pledge and join more than 27900 people.

You are the 27923rd pledger for a smoke-free Arabia.