Live Better Today,
Shape a Healthier Tomorrow.

Promoting Wellbeing Through Diverse Alternatives

At Badael, we believe in creating a world where less harmful alternatives lead to a better life. Founded by the Public Investment Fund (PIF), our mission is to transform lifestyles through innovative and sustainable solutions. We are dedicated to enhancing wellbeing and promoting sustainability, ensuring that every step we take is a step towards a healthier, more vibrant future.

Explore Our Initiatives

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Transform
Innovate
Invent

We are about creating progress. Our initiatives aim at creating a ripple effect of health and wellness that extends throughout communities.

How We Work

Innovation

Sustainability

Community

DZRT

More Coming Soon!

For a Smoke-Free Arabia.

DZRT is now available online and at selected chain outlets.

Explore DZRT

WARNING: This product contains nicotine, which causes addiction. Only for ages 18+.

DZRT launches new ‘Flavors of Origin’ line

DZRT signs main sponsorship agreement with Riyadh Season 2024

Badael Inaugurates A Second Manufacturing Facility in Jeddah to Address The Rising Consumer Demand.

What’s happening at Badael

DZRT launches new ‘Flavors of Origin’ line

28 Nov 2024

DZRT signs main sponsorship agreement with Riyadh Season 2024

16 Oct 2024

Badael Inaugurates A Second Manufacturing Facility in Jeddah to Address The Rising Consumer Demand.

25 Aug 2024

All Publications

A Saudi company.

A global mindset.

We are poised to introduce groundbreaking solutions that prioritize public health, safety, and environmental integrity, reflecting a commitment to ethical and quality standards from Saudi Arabia to the world.