Live better today,
Shape a healthier tomorrow
Live better today,
Shape a healthier tomorrow
Promoting wellbeing
through diverse alternatives
Promoting wellbeing through diverse alternatives
At Badael, we believe in creating a world where less harmful alternatives lead to a better life. Founded by the Public Investment Fund (PIF), our mission is to transform lifestyles through innovative and sustainable solutions. We are dedicated to enhancing wellbeing and promoting sustainability, ensuring that every step we take is a step towards a healthier, more vibrant future.
innovate, transform, invent,
innovate, transform, invent,
We are about creating progress. Our initiatives aim at creating a ripple effect of health and wellness that extends throughout communities.
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Innovation
2
Sustainability
3
Community
Our alternatives
DZRT, the new way to quit smoking.
DZRT offers a modern, flavorful alternative to traditional tobacco. It’s clean, convenient, and designed to support your path toward a smoke-free life.
Find yourself in Mokalama.
A podcast that hosts inspiring and successful voices sharing real stories of transformation.
Every word speaks to you.
TNFS summit, a platform for driving innovation and change.
TNFS Summit 2025 is a pioneering platform convening global experts, policymakers, researchers, and innovators to advance change in Saudi Arabia.
Our latest news
What’s happening
at Badael
What’s happening at Badael
February 12th 2025
Badael Concludes Successful Participation in the PIF Private Sector Forum 2025 With Several Strategic MOUs
Read more
February 12th 2025
Badael and Lean Business Services Collaborate to Enhance Public Health Through Digital Innovation and Data-Driven Solutions
Read more
November 28th 2024
DZRT launches new ‘Flavors of Origin’ line
Read more
Building a Brighter, Healthier Future Together
Join our 27900 who signed the pledge for a Smoke-Free Arabia!
Join the cause !
Support our vision for a smoke-free Arabia by signing the pledge. Together, we can make a significant impact on the health and well-being of our community.
Sign the pledge and join more than 27900 people.
You are the 27948th pledger for a smoke-free Arabia.