Badael Concludes Successful Participation in the PIF Private Sector Forum 2025 With Several Strategic MOUs

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Badael Concludes Successful Participation in the PIF Private Sector Forum 2025 With Several Strategic MOUs

News

12 Feb 2025

News

12 Feb 2025

Badael Concludes Successful Participation in the PIF Private Sector Forum 2025 With Several Strategic MOUs

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3 mins

Badael, a PIF company, successfully wrapped up its participation in the PIF Private Sector Forum 2025, held between February 12 and 13 at the King Abdul Aziz International Conference Center in Riyadh. During the event, Badael signed several strategic Memorandums of Understanding (MOUs) to promote public health by providing innovative solutions for smokers, supporting the fund’s objectives.

The agreements include:

A partnership with Lean Business Services.

to utilize healthcare data and digital intelligence in designing effective strategies to promote well-being, preventive health, and making informed health decisions.

An agreement with Arabian Plastic Industrial Company (APICO).

to localize the production of DZRT cans, resulting in improved supply-chain efficiency and support for local manufacturers.

A strategic partnership with MODON

to expand Badael’s local manufacturing capabilities, establish Badael’s Mega Manufacturing Site in Sudair, and acquire several manufacturing halls in Asfan, Jeddah.

Tolga Sezer

Chief Executive Officer of Badael

Commented:

Our participation in the PIF Private Sector Forum marks another significant step for Badael Company. These agreements reinforce our commitment to collaborating with key local partners across various sectors in alignment with PIF’s strategy, driving innovation and sustainable solutions in the market.

The PIF Private Sector Forum

It is a premier platform for showcasing investment opportunities offered by PIF companies, fostering collaboration between investors and suppliers, and unlocking growth potential.

Badael is committed to helping one million smokers quit smoking by 2028, in alignment with the fund’s strategy to drive impactful and sustainable initiatives. To date, close to four hundred thousand smokers have already switched to DZRT.

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