Badael is headquartered in Riyadh, Saudi Arabia.

Badael was founded in May 2023.

Badael is a wholly owned subsidiary of Saudi Arabia’s Public Investment Fund.

Badael will manufacture products that are reduced-risk alternatives compared with existing non-therapeutic nicotine delivery systems (including cigarettes, shisha, vapes, etc.) that are consumed in the Kingdom.

Badael was launched by PIF as part of broader efforts to diversify sources of income for the local economy, cultivating and fostering innovation and enhancing the quality of life for Saudi citizens. Badael is dedicated to driving business with a purpose. Through our commitment to produce smoking alternatives locally we will continue to engage and contribute to the Saudi Arabia’s wider economy .

Badael will offer various reduced-risk alternatives for curbing smoking in KSA. Badael is dedicated to driving business with a purpose. Badael, presently makes and distributes pharma grade nicotine pouches for those looking to curb smoking and related activities. However, our portfolio continues to evolve. To know more, reach out to us at [email protected]

Nicotine pouches, an alternative to tobacco, are white pouches containing Pharma – Grade nicotine amongst other SFDA approved ingredients. They are considered reduced risk alternatives to other tobacco products. Nicotine pouches should only be used by people who are above 18 and current users of nicotine products. Pregnant and young mothers, people with heart and lung ailments are advised against using any form of nicotine and tobacco products.