Live better today,Shape a healthier tomorrow
Promoting wellbeing through diverse alternatives
At Badael, we believe in creating a world where less harmful alternatives lead to a better life. Founded by the Public Investment Fund (PIF), our mission is to transform lifestyles through innovative and sustainable solutions. We are dedicated to enhancing wellbeing and promoting sustainability, ensuring that every step we take is a step towards a healthier, more vibrant future.
innovate, transform, invent,
innovate, transform, invent,
We are about creating progress. Our initiatives aim at creating a ripple effect of health and wellness that extends throughout communities.
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Innovation
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Sustainability
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Community
Our alternatives
DZRT, the new way to quit smoking.
DZRT offers a modern, flavorful alternative to traditional tobacco. It’s clean, convenient, and designed to support your path toward a smoke-free life.
Find yourself in Mokalama.
A podcast that hosts inspiring and successful voices sharing real stories of transformation.
Every word speaks to you.
TNFS summit, a platform for driving innovation and change.
TNFS Summit 2025 is a pioneering platform convening global experts, policymakers, researchers, and innovators to advance change in Saudi Arabia.
Our latest news
What’s happening
at Badael
What’s happening at Badael
Building a Brighter, Healthier Future Together
Join our 28500 who signed the pledge for a Smoke-Free Arabia!
Join the cause !
Support our vision for a smoke-free Arabia by signing the pledge. Together, we can make a significant impact on the health and well-being of our community.
Sign the pledge and join more than 28500 people.
You are the 28503rd pledger for a smoke-free Arabia.