Badael company, which aims to improve quality of life in Saudi Arabia via curbing smoking, today announced the launch of first ever locally manufactured nicotine pouches under the DZRT brand – A tobacco-free, pharma grade nicotine delivery product that is designed to provide a reduced-risk alternative for smokers.

DZRT is distinguished by its long-lasting effect and unique flavours, while offering a satisfying alternative experience to adult smokers and those looking to quit all forms of tobacco. With initially three strengths of dosage and eight flavours, DZRT nicotine pouches are formulated to release nicotine gradually, providing a consistent experience enabling a reduced dependence on both traditional and modern tobacco products.

Tolga Sezer, Chief Executive Officer of Badael, said, “Change is driven by those with purpose, and with Badael's committed proposition to support the country’s smoking cessation efforts, we are poised to create impact at scale for the community. It is only appropriate that Badael launches around World No Tobacco Day - a day dedicated to raise awareness on the various harms of tobacco usage."

Badael’s DZRT nicotine pouches are manufactured in Saudi Arabia with the finest ingredients and at the highest quality standards while strictly following local regulations. DZRT nicotine pouches are now available in KSA via a dedicated web site with delivery right to your doorstep.

Find your favourite DZRT nicotine pouch strength and flavour here.