DZRT launches new ‘Flavors of Origin’ line
DZRT, Saudi Arabia's leading smoking-cessation brand manufactured by Badael, is introducing new options to stop smoking inspired by the Kingdom's rich diversity.
DZRT, the first locally manufactured nicotine pouch brand, offers smokers a less harmful alternative made from high-purity, pharma-grade nicotine that comes in a variety of popular flavors with the highest-quality ingredients.
DZRT’s new line, 'Flavors of Origin, ' draws inspiration from flavors rooted in each region’s unique cultivation. The first flavor, 'Hamidh,’ captures the essence of refreshing oranges from AlUla, renowned for its palms and citrus fruits, while ‘Unqood’ reflects Taif's rich grapes. 'Manga' highlights the beloved fruit of Jazan’s mango; finally, 'Bonna', reflects coffee beans from the same region with an added touch.
The new ‘Flavors of Origin’ line is available online and through authorized resellers starting today. It can also be purchased from the DZRT store in Boulevard City Riyadh, which recently opened in October in conjunction with the 2024 Riyadh Season.
“Following the successful pilot of local flavors inspired by Saudi heritage in June 2024, we are now launching a new line inspired by local flavors from different regions. Capitalizing on the local palate and reflecting the Kingdom’s rich regional diversity. Through this introduction, we aim to entrench the DZRT brand's local heritage and offer adult smokers a wider variety of choices to help them switch to less harmful alternatives in pursuit of a smoke-free Arabia.”
Through DZRT, Badael aims to help one million smokers quit by 2028, which aligns with the Kingdom’s Vision 2030 goals to improve quality of life. To date, hundreds of thousands of smokers have already either partially or entirely switched to DZRT. DZRT nicotine pouches are proudly manufactured in Saudi Arabia, adhering to the highest quality and safety standards in line with global best practices. Badael aims to create new economic opportunities and generate jobs supporting the local economy. The company recently ramped up its supply significantly in response to the rapidly rising demand.
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